Oktoberfest Southlake Turns 25 in 2026!

25th Anniversary - October 16-18th, 2026

Presented by:

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Presenting Sponsor

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ENTER NOW

    *Number will not be shared

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    Willkommen to Southlake Oktoberfest25th
    Anniversary!

    WHERESouthlake Town Square
    ATTENDANCE100,000+
    ADMISSIONFree

    DATE:
    October 16-18th, 2026

    TIME: 
    • Friday 4pm -11pm
    • Sat 10am – 11pm
    • Sun 12 – 7pm
    ** Please submit all Vendor Applications HERE
    ** Subject: 2023 Oktoberfest Vendor Application

    Oktoberfest Southlake Courtesy Carts Announcement

    Great news for Oktoberfest Southlake guests! Courtesy Carts, generously sponsored by Bill Tait State Farm, will be available throughout the festival to make your visit easier and more enjoyable. Our friendly Courtesy Cart drivers are ready to pick you up and bring you right to the heart of the festivities — or safely back to your parking spot when you’re done celebrating. Look for the Courtesy Carts for a convenient and comfortable ride, and let us help you make the most of your Oktoberfest experience!

    For sponsorship information,

    Please email Tracy Matlock, tracy@southlakechamber.com

    Oktoberfest Rocks!

    This year will mark 22 years of the Oktoberfest celebration hosted by Southlake’s Chamber of Commerce! Over 100,000 people visit throughout the weekend festival! Attendance is completely free — there are no admissions or parking fees. There will, however, be a wide range of food, beverages, and booth items available for sale! Come take a stroll in Southlake’s beautiful Town Square while looking at the unique, handcrafted arts and crafts booths. Great food and live entertainment are also at your fingertips during this fun-filled event.

    The kids will have a great time in the excitement-packed children’s area!
    Don’t forget to sign up your dog to participate in the popular wiener dog race! We can’t forget to mention that we will be having a number of great bands that you won’t want to miss! Join us at this year’s Oktoberfest, where a good time is awaiting all!

    Friday, October 13:
    4:00 PM to 11:00 PM

    Saturday, October 14:  
    10:00 AM to 11:00 PM
    Please note: The Wiener Dog Race and Costume Contest starts at 9:30 AM
    Sunday, October 15:     
    12:00 PM to 7:00 PM
    Please note: The Ultimate Smash Bros Contest, Round #1 starts at 11:00 AM

    EVENT TIMES

    SHUTTLE INFO

    Friday, October 13
    4pm to 11pm

    Saturday, October 14
    9am to 11pm
    Sunday, October 15
    1pm to 7pm
    ENTERTAINMENT
    • Free Entertainment All Weekend
    • Family Fun Zone
    • Great German Food & Beer
    Arts & Craft Vendors:
    • I Love Bouncies
    • Simple Life Woodworking
    • Wood into Art by Eddie
    • Jim Xu
    • Mistura Timepieces
    • Apple Pie Publishing
    • Upton’s Cowboy Kitchen (homemade jam/jelly)
    • Victoria Chefina Chocolates
    • Freaky Ferments (hot sauce)
    • Mr. Wally’s Pickles
    • Grandma Cleda’s Gourmet Candy
    • And I like It
    • Grandma Lu’s Gourmet
    • The Candyman Company
    • Gooey Cakes
    • Ross’ Rowdy Bees
    • Tea, Please
    • Curry Girl
    • Ora Handicrafts (bath and body)
    • Pineapple Rain (soaps/candles)
    • Skullsoap
    • 5E Naturals
    • Phoenix Inlay, Inc
    • Sandsational
    • Dennis Casey Photography
    • Team Victorious
    • The Safari Specialist
    • Razorblade Art
    • Masterpiece Gallery
    • New London Enterprises
    • Eddy Rubin
    • Rick Allen Designs
    • Nature’s Finest Art
    • Fresh Dust Studio
    • Leslie Anne Jewelry
    • Juliana G Jewelry
    • Wild Guess Designs
    • Gena’s Gems
    • Affordable Elegance
    • Gentle Gem Jewelry
    • Coinucopia
    • Ambar’s Crafty Design
    • Beadazzled
    • Keja Designs Jewelry
    • Cate’s Concepts
    • Heidy Henke Designs LLC
    • Hip Klip
    • Hey Daisy Clay Co
    • Elegant Toe
    • Hello Darling
    • Holistic Healing Gems
    • Pedacitos Clay Shop
    • Joe Natural Leather
    • SpoonRing Guy
    • Gilded Girl Accessories
    • House of Kerri
    • By Divine Design
    • Nikko Blu Designs
    • Snoops Pet Collars
    • Hambone and Dog Pet Treats
    • My Dog Needs That
    • MDW Concierge Dallas
    • Monsters of Mayhem
    • Cutting Edge Knife
    • Feather Moon Crystals
    • Artistic Mansi
    • Sheri LaRue
    • Shine and Love Candles
    • Kalisee
    • Wild Texas Heart
    • Mae Rose & Co.
    • Jen B’s Studio
    • 9301 Home (candles & melts)
    • USA Plate Art
    • Home Head Accents
    • Potters Branch
    • Kiss My Glass – Texas Edition
    • Lone Wolf Creations
    • SoCoconut Candles
    • Knives & Wives
    • Wild Susan (soy candles)
    • Melting Mountains Candle Co.
    • River Fibers
    • Bits of Nature
    • The Steinshoppe
    • KaarigaRiya
    • The Country Candles
    • Mosto Creations
    • Frauleins German Store
    • GGS Leather
    • Royal Classic Bowtique
    • Two Tarts’ Toppers
    • JM Cube Art
    • SM Fashions
    • Michael Ent.
    Food Vendors:
    • Denmore Delights
    • Tikiz Shaved Ice & Ice Cream
    • Rolling Cone
    • Hip Pop
    • D’Caramel Patisserie
    • Sweet Piessibilities
    • Texas Ice Cream
    • Carousel’s of Southlake
    • Jamba Juice
    • HTEA-O
    • Are Ya Thirs-Tea
    • Wild Bills
    • Texas Corn
    • Texas Best Twist (formally J’Amy’s Pretzels)
    • A Corn Dog With No Name
    • Totally Nutz
    • Auntie Anne’s Pretzels
    • Be A Tim Elephant Ears
    • Pop’s Kettlecorn
    • Ms. Piggy’s Catering
    • JJ’s Concessions
    • Big Red Trailer
    • Little German Kitchen
    • Smackin Mac
    • Crepe Crazy
    • Noonie’s BBQ
    • Schnitzel & Giggles
    • Mr. B’s Gumbo & Mo
    • Foodistaan
    • The BratHaus
    • Churro Kings
    • The Pink Company

    Smash Bro Competition:

    1st Prize: Xbox series S (and the knowledge that you are the best!)
    2nd Prize: $100 Gift Card
    3rd Prize: $50 Gift Card

    Online registration is closed.
    There are just a few spots left for onsite registration at 11:45 AM.

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    VOLUNTEERS
    We Appreciate Your Help!

    Last year’s festival featured numerous entertainers plus the wiener dog race, and we expect a fantastic program this year! We will be adding to and updating the 2022 entertainment schedule as information is finalized.

    Areas of Need:

    • Set up and tear down
    • Beer Booth – During All Hours of Operation (must be 21 yrs or older to work in the Beer Booth)
    • Volunteer Tent and Floaters

    ** YOU MUST BE 21 YEARS OF AGE OR OLDER TO VOLUNTEER AT A BEER BOOTH!
    Thank you in advance!

    Sign Up!
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    Free Shuttle Service from White’s Chapel UMC
    185 S White Chapel Blvd, Southlake, TX

    Shuttle Schedule
    Friday: 4:00 PM to 11:15 PM
    Saturday: 9:00 AM to 11:45 PM
    Sunday: 1:00 PM to 8:45 PM

    HOURS OF OPERATION

    Fri: 4:00 PM to 11:00 PM
    Sat: 10:00 AM to 11:00 PM (Wiener Dog Race & Costume Contest starts at 9:30 AM)
    Sun: 12:00 PM to 7:00 PM

    2024 ENTERTAINMENT SCHEDULE

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    Oktoberfest Southlake Wiener Dog Race & Costume Contest

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    Sponsor Levels

    Presenting Sponsor: 

    $30,000

    • Oktoberfest will be referred to as “Presented by…………………….”
    • Top billing on all annual marketing event signage, print ads, weekly newsletter, and website
    • 3-10×20 booth spaces in premium location
    • 10 souvenir t-shirts
    • 10 tickets to VIP Reception
    • Opportunity to speak at the VIP reception
    • Opportunity to address the audience each day of the event including during the Opening Ceremony
    • Opportunity to speak (3-5 minutes) at the September and October Chamber luncheons

    Two Presenting Sponsorships available

    Main Stage Sponsor:

    $15,000

    • Music stage named for sponsor ( ___ Music Stage)
    • Logo on Main Stage
    • Logo on print ads, weekly newsletter, and website Opportunity to address the audience from the Main Stage each day of the event
    • 10×10 booth space in premium location
    • 6 souvenir t-shirts,
    • 6 tickets to VIP Reception
    Photo Bus Sponsor:

    $10,000   

    • Logo on Photo Bus
    • Logo on Photos
    • Logo on print ads, weekly newsletter, and website
    • 10×10 booth space in premium location
    • 6 souvenir t-shirts
    • 6 tickets to VIP Reception
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    Festival Cup Sponsor: 

    $10,000

    • Logo on 10,000 festival cups
    • Logo on print ads, weekly newsletter, and website
    • 10×10 booth space in premium location
    • 6 souvenir t-shirts
    • 6 tickets to VIP reception
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    Volunteer Shirt Sponsor:

    $10,000

    • Logo on back of volunteer t-shirts
    • Logo on print ads, weekly newsletter and website
    • 10×10 booth space in premium location
    • 6 souvenir t-shirts,
    • 6 tickets to VIP reception
    Polka Music Stage Sponsor:

    $6,000   

    • Logo on stage banner
    • Logo on weekly newsletter and website
    • Opportunity to address the audience from the Polka Music Stage each day of the event
    • 10×10 booth space in premium location
    • 4 souvenir t-shirts,
    • 4 tickets to VIP reception
    Festival Hall Sponsor: 

    $6,500

    • Logo on banners in Festival Hall
    • Logo on print ads, weekly newsletter and website
    • 10×10 booth space in premium location
    • 4 souvenir t-shirts
    • 4 tickets to VIP reception
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    Gate Sponsor: 

    $5,000

    • Logo on all entrance gate banners
    • Logo on weekly newsletter and website
    • 10×10 booth space
    • 2 souvenir t-shirts
    • 2 tickets to VIP reception
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    Trash Can Sponsor:

    $5,000

    • Logo on metal trash cans (42)
    • Logo on weekly newsletter and website
    • 10×10 booth space
    • 2 souvenir t-shirts
    • 2 tickets to VIP reception
    Table Sponsor: 

    $4,500

    • Logo on event tables (not including Festival hall)
    • Logo on weekly newsletter and website
    • 10×10 booth space
    • 2 souvenir t-shirts
    • 2 tickets to VIP reception
    Restaurant Row Sponsor:

    $4,500  

    • Logo on Restaurant Row signage
    • Logo on weekly newsletter and website.
    • 10×10 booth space
    • 2 souvenir t-shirts
    • 2 tickets to VIP reception
    Wine Cup Sponsor:

    $4,500

    • Logo on 3,000 wine cups
    • Logo on weekly newsletter and website
    • 10×10 booth space
    • 2 souvenir t-shirts
    • 2 tickets to VIP reception
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    Biergarten Sponsor:

    $5,000  

    • Logo on signage in Biergarten
    • Logo on weekly newsletter and website
    • 10×10 booth space
    • 2 souvenir t-shirts
    • 2 tickets to VIP reception
    VIP Reception Sponsor: 

    $4,000

    • Logo on signage at reception
    • Opportunity to address attendees at reception
    • Logo on weekly newsletter and website
    • 10×10 booth space,
    • 2 souvenir t-shirts,
    • 4 tickets to VIP reception
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    VIP Souvenir Sponsor:

    $4,000

    • Logo on VIP Souvenir
    • Logo on weekly newsletter and website
    • 10×10 booth space
    • 2 souvenir t-shirts
    • 2 tickets to VIP reception
    Family Fun Zone Sponsor:

    $4,500  

    • Logo on Family Fun Zone signage (one side)
    • Logo on weekly newsletter and website
    • 10×10 booth space
    • 2 souvenir t-shirts
    • 2 invitations to VIP reception

    Two Family Fun Zone Sponsorships available

    Stein Hoisting Contest Sponsor: 

    $4,000

    • Logo on banner at both Friday and Saturday contests
    • Opportunity to address the crowd at both contests
    • Logo on weekly newsletter and website.
    • 10×10 booth space
    • 2 souvenir t-shirts
    • 2 invitations to VIP reception
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    Activity Band Sponsor:

    $4,500

    • Logo on all activity wristbands
    • Logo on weekly newsletter and website
    • 10×10 booth space
    • 4 souvenir t-shirts
    • 2 tickets to VIP reception
    Bottled Water Sponsor:

    $3,500  

    • Festival will sell bottled water with company logo (provided by sponsor)
    • Logo on weekly newsletter and website
    • 10×10 booth space
    • 2 souvenir t-shirts
    • 2 tickets to VIP reception
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    Petting Zoo Sponsor: 

    $4,000

    • Logo on banner in petting zoo area
    • Logo on weekly newsletter and website
    • 10×10 booth space
    • 2 souvenir t-shirts
    • 2 tickets to VIP reception
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    Volunteer Booth Sponsor:

    $3,000

    • Logo on banner on Volunteer Booth
    • Logo on weekly newsletter and website
    • 10×10 booth space
    • 2 souvenir t-shirts
    • 2 tickets to VIP reception
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    VIP Lounge Sponsor:

    $3,500  

    • Logo on banner in VIP Lounge area
    • Logo on weekly newsletter and website
    • Opportunity to place marketing materials in VIP Lounge
    • 10×10 booth space
    • 2 souvenir t-shirts
    • 2 tickets to VIP reception
    Decker’s Den Sponsor: 

    $3,500

    • Logo on signage in Dog House
    • Logo on weekly newsletter, and website
    • 10×10 booth space (the Dog House)
    • 2 souvenir t-shirts
    • 2 tickets to VIP reception
    Courtesy Cart Sponsor:

    $4,000

    • Logo on Curtesy Carts
    • Logo on weekly newsletter and website
    • 10×10 booth space
    • 2 souvenir t-shirts
    • 2 tickets to VIP reception
    Pet Waste Station:

    $3,500

    • Logo Pet Waste Stations
    • Logo on weekly newsletter and website
    • 10×10 booth space
    • 2 souvenir t-shirts
    • 2 tickets to VIP reception
    Beer Tent Sponsor: 

    $3,000

    • Logo on banner at one beer tent
    • Logo on weekly newsletter and website
    • 10×10 booth space
    • 2 souvenir t-shirts
    • 2 tickets to VIP reception
    Car Show Sponsor:

    $4,000

    • Logo on weekly newsletter and website
    • 10×10 booth space with ONE car
    • 2 souvenir t-shirts
    • 2 tickets to VIP reception

    ADDITIONAL CARS $1000 EACH
    (Automotive Dealers ONLY)
    Multiple Car Show Sponsorships available

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    Wiener Dog Race Awards Sponsor:

    $3,500  

    • Logo on awards
    • Logo on weekly newsletter and website
    • Opportunity to address the crowd during the races
    • 10×10 booth space
    • 2 souvenir t-shirts
    • 2 tickets to VIP reception
    Wiener Dog Race Sponsor: 

    $3,500

    • Logo on signage in race area
    • Logo on weekly newsletter, and website
    • Opportunity to address the crowd during the races
    • 10×10 booth space
    • 2 souvenir t-shirts,
    • 2 tickets to VIP reception

    8 sponsorships left

    Booth SponsorNon-Member:

    $3,500

    • 10×10 booth space in location determined by staff
    • 2 tickets to VIP Reception
    • name included on weekly newsletter and website

    Limited availability

    Booth SponsorMember:

    $2,500

    • 10×10 booth space in location determined by staff
    • 2 tickets to VIP Reception
    • name included on weekly newsletter and website

    Limited availability

    Thank You to Our 2026 Sponsors

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    FAQ'S

    Is this festival dog friendly?

    Yes, we are dog friendly, but kindly pick up any doggie messes.

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    Is it really FREE ADMISSION into the festival?

    Yes, it is FREE ADMISSION!

    We are cashless this year! You may purchase food, drinks with credit cards or debit cards.

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    Where is lost and found?

    The lost and found is located at the Volunteer Tent on Main Street. We will turn over valuables to Southlake DPS if not claimed in a short amount of time.

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    Transportation Advisory for Southlake Oktoberfest

    As Oktoberfest approaches, we want to remind everyone that there will be no shuttle service available for the event this year. To ensure you have a safe and convenient way to get to and from the festival, we highly recommend using ride-sharing services like Uber or Lyft. These options provide a reliable and efficient means of transportation, allowing you to fully enjoy the festivities without the worry of parking or navigating traffic. Please plan ahead and consider these alternatives for a hassle-free experience!

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    CONTACT USInterested in becoming
    an Ambassador?

    CONTACT USInterested in becoming
    an Ambassador?

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